Our client works in financial services who is seeking an experienced and enthusiastic Digital Marketing Specialist to join our client's growing digital marketing team on a 12-month fixed-term contract. Reporting to the Head of Digital Marketing, you will play a central role in developing, implementing, and optimising paid digital campaigns across multiple channels.
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Develop and manage the paid promotions and sponsored digital strategy in collaboration with third-party suppliers to ensure optimal performance across PPC/SEM.
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Oversee full-funnel paid digital campaigns, including media strategy, planning, implementation, and optimisation across channels such as display, video, podcasts, and content partnerships.
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Lead the creative development of paid campaign assets to ensure quality and effectiveness.
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Drive traffic and conversion growth for all paid activities.
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Track, analyse, and report on campaign performance using relevant analytics tools, providing actionable insights and recommendations.
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Deliver detailed KPI-based post-campaign reports to internal stakeholders.
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Ensure all digital activity adheres to company, regulatory, and legal standards.
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Manage and optimise on-site campaign experiences, including landing page performance.
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Support the maintenance and enhancement of the organisation's mobile app in collaboration with internal and external teams.
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Contribute to updates and larger digital projects for the company's public website.
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Provide digital marketing support, guidance, and resources to other business areas.
