Our client, a reputable conglomerate company is looking for a Senior CRM Marketing Officer for managing their high value customers
Duties and Responsibilities:
Lead and supervise CRM professionals, providing guidance, support, and mentorship to ensure team success.
Develop and implement CRM strategies aligned with business objectives to enhance customer experiences and drive customer loyalty.
Analyze customer insights and data with the data team to identify trends, patterns, and opportunities for improving customer engagement and retention.
Collaborate with cross-functional teams, including events, sales, and customer service, to align CRM strategies and initiatives.
Oversee the implementation and utilization of CRM software and tools, ensuring proper integration and maximum efficiency.
Develop and optimize customer journey maps, identifying touchpoints and opportunities for personalized interactions.
Monitor and measure CRM performance metrics, such as customer satisfaction, retention rates, and lifetime value, and provide regular reports to management.
Develop and execute targeted CRM campaigns, including email marketing, loyalty programs, and personalized communications.
Qualifications:
Bachelor's degree in business, marketing, or a related field.
Proven experience in CRM management or a similar supervisory role, preferably in a customer-focused industry.
Strong leadership skills, with the ability to motivate and develop a team to achieve goals and objectives.
In-depth knowledge of CRM principles, strategies, and best practices.
Proficiency in CRM software and tools, such as Salesforce, Microsoft Dynamics, or similar platforms.
Analytical mindset with the ability to interpret data and generate actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate and influence cross-functional teams.
Detail-oriented mindset with a focus on delivering high-quality work and achieving team objectives.
Familiarity with customer service principles and practices, with a focus on delivering exceptional customer experiences.
Strong problem-solving abilities and a proactive approach to identifying and resolving issues.