Join a global leader in life sciences, biotechnology and laboratory testing technologies as an APAC Regional Marketing Manager, driving commercial growth and marketing strategy across the Asia-Pacific region.
Based in Tokyo, you will lead regional marketing initiatives designed to accelerate sales, acquire new customers and strengthen brand presence across the life sciences, diagnostics and biotechnology markets.
Working closely with regional sales teams, distributor partners and global leadership, you will oversee integrated marketing campaigns, scientific product launches, customer engagement programmes and regional events. You will also build relationships with researchers and scientific opinion leaders while translating market insights into actionable commercial strategies.
This is an excellent opportunity for an experienced Life Sciences Marketing Manager to take on a high-impact regional leadership role, combining strategic marketing, scientific innovation and international stakeholder management.
Key Responsibilities
- Develop and execute APAC regional marketing strategies and campaigns to drive revenue growth, customer acquisition and market expansion.
- Plan and deliver scientific conferences, seminars, webinars and customer engagement events targeting researchers, scientists and commercial clients.
- Manage, train and support distributor partners across multiple Asia-Pacific countries, ensuring effective product positioning and marketing execution.
- Lead regional product launches for laboratory instruments, diagnostic testing supplies and scientific research tools.
- Build and maintain strong relationships with key researchers, scientific opinion leaders and industry stakeholders across the region.
- Equip regional sales teams with marketing materials, promotional tools, customer presentations and competitive intelligence.
- Monitor marketing campaign performance, customer engagement and sales trends to evaluate effectiveness and identify improvement opportunities.
- Use marketing automation platforms, customer databases and analytical tools to support campaign execution and data-driven decision-making.
- Gather regional market intelligence, customer feedback and competitive insights to inform global marketing and commercial strategies.
- Collaborate with cross-functional teams and global leadership to align regional marketing activities with broader business objectives.
Required Skills and Qualifications
Experience:
- 8+ years of professional experience in commercial marketing or sales operations, including at least 5 years in the life sciences, diagnostics or biotechnology industries.
- Proven experience developing and executing successful regional marketing programmes across APAC.
- Demonstrated experience working with and managing international distributor networks.
- Track record of successfully launching new scientific products and measuring marketing campaign performance.
- Hands-on experience with marketing automation tools and customer relationship management (CRM) or customer database software.
- Strong analytical capabilities, including experience evaluating marketing performance, customer engagement and sales trends.
- Experience supporting commercial growth through strategic marketing, customer acquisition and sales enablement.
- Bachelor's degree or equivalent higher education.
Soft Skills:
- Strong relationship-building skills with the ability to collaborate across diverse, international and matrixed teams.
- Excellent presentation, communication and negotiation skills when engaging senior leaders, customers and commercial partners.
- Strong project management and organisational skills, with the ability to manage multiple initiatives and deadlines.
- Ability to communicate complex scientific concepts in clear, customer-focused language.
- Strategic and commercially focused mindset with strong analytical and problem-solving abilities.
- Ability to influence stakeholders and coordinate marketing activities across multiple countries and business functions.
Language Requirements:
- Japanese: Fluent level.
- English: Business level for regional and global communication.
Preferred Skills & Qualifications
- Master's degree, Ph.D. or MBA.
- Additional Asian language capabilities, particularly Mandarin.
- Experience marketing advanced laboratory instruments, diagnostic solutions or scientific research technologies.
- Established relationships with researchers, scientific opinion leaders or life sciences industry stakeholders across APAC.
- Experience working within a complex global life sciences or biotechnology organisation.
- Exposure to international scientific conferences, distributor-led marketing and regional product launch programmes.
About the Company
Our client is a global leader in life sciences and medical testing technologies, specialising in the development, manufacturing and commercialisation of advanced laboratory instruments, testing kits and scientific research services.
Its technologies support scientists and researchers across pharmaceutical companies, universities, biotechnology organisations and research laboratories, helping advance disease research, drug discovery and sophisticated biological testing.
With a growing international presence, the company combines scientific innovation with a collaborative global environment, providing opportunities to contribute to technologies that support pharmaceutical and medical research worldwide.
Why You'll Love Working Here
- Take on a high-impact APAC marketing leadership role, reporting directly to the Regional Vice President.
- Drive marketing strategy and commercial growth across multiple Asia-Pacific markets.
- Work with advanced life sciences, diagnostics and laboratory technologies that support important pharmaceutical and medical research.
- Enjoy a flexible hybrid working arrangement, combining remote work with time at the corporate office.
- Benefit from flex-time options to support a flexible working schedule.
- Travel internationally to attend major scientific conferences, industry exhibitions and customer events.
- Build strong relationships with regional distributor partners, researchers and global business leaders.
- Gain career visibility within a fast-growing, collaborative international organisation.
- Lead scientific product launches, regional campaigns and customer engagement initiatives with measurable commercial impact.
- Receive a competitive annual compensation package of ¥11M-¥14M.
Don't Miss Out - Apply Now!
