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    Marketing Coordinator - Fintech & Marketo Tokyo

    TokyoPermanentCompetitive
    Back to job search
    1 hour ago
    JN -092026-2008694
    New

    Marketing Coordinator - Fintech & Marketo Tokyo

    Tokyo Permanent Competitive English: Intermediate/Business Japanese: Native

    Marketing Coordinator - Fintech & Marketo Tokyo

    About the job

    A globally established financial intelligence and analytics organisation is looking for an early-career Marketing Coordinator to support the regional execution of integrated marketing campaigns across Asia Pacific (APAC) and the Middle East.

    Sitting at the intersection of marketing operations, demand generation, marketing automation, and event coordination, this role provides hands-on exposure to the full execution cycle of multi-channel B2B marketing campaigns.

    You will help build, launch, monitor, and optimise campaigns across email, webinars, digital programmes, live events, and third-party platforms. Working with tools such as Marketo and Salesforce, you will support audience segmentation, campaign setup, lead capture, quality assurance, and the handoff of marketing-generated leads into downstream sales processes.

    The position also offers exposure to webinar operations, vendor management, campaign reporting, and process improvement. You will collaborate with Marketing Operations and Campaign Management teams to ensure campaigns are delivered accurately, on schedule, and according to consistent regional standards.

    For someone with 1-3 years of experience looking to develop a career in B2B marketing, marketing operations, demand generation, or fintech marketing, this is an opportunity to build broad practical expertise within an international marketing organisation.

    Key Responsibilities

    • Set up and deploy multi-channel marketing campaigns across email, webinars, events, digital programmes, and third-party platforms.
    • Ensure campaign configurations are accurate, launches are delivered on time, and activities meet standardised templates and quality benchmarks.
    • Build and support campaigns within Marketo, including audience list management, token configuration, campaign scheduling, and workflow setup.
    • Conduct pre-launch QA checks across marketing emails, landing pages, workflows, audience targeting, and campaign configurations.
    • Coordinate webinar operations from planning through completion, including registration page setup, platform integrations, and attendee tracking.
    • Manage pre-event and post-event webinar communications to support audience engagement and campaign objectives.
    • Assist with the onboarding and coordination of third-party vendors and external marketing partners.
    • Track vendor deliverables, support contracting processes, and maintain accurate programme and campaign documentation.
    • Support lead capture and audience segmentation across marketing campaigns.
    • Coordinate lead handoff processes to ensure marketing-generated opportunities flow effectively into downstream sales workflows.
    • Maintain data quality throughout campaign execution, lead management, and sales handoff processes.
    • Monitor live campaigns to confirm correct timing, targeting, platform integrations, and overall execution.
    • Identify and flag campaign issues, working with Marketing Operations and Campaign Management teams to resolve them efficiently.
    • Contribute to campaign orchestration frameworks, SOPs, and operational documentation.
    • Identify opportunities to improve the efficiency, repeatability, and scalability of marketing campaign execution across the region.

    Required Skills and Qualifications

    Experience:
    • 1-3 years of experience in marketing operations, campaign execution, event coordination, or a related marketing field.
    • Hands-on familiarity with Marketo or a similar marketing automation platform.
    • Exposure to CRM platforms such as Salesforce.
    • Familiarity with campaign tracking, reporting, or related marketing technology tools.
    • Foundational understanding of demand generation and multi-channel marketing campaign execution.
    • Experience supporting webinars or marketing events is highly relevant.
    • Experience managing multiple campaign tasks, systems, and deadlines simultaneously.
    • Bachelor's degree.
    Soft Skills:
    • Highly organised and detail-oriented approach to campaign execution.
    • Ability to manage multiple concurrent tasks, platforms, deliverables, and deadlines without compromising accuracy.
    • Proactive and curious approach to learning new marketing technologies and processes.
    • Genuine interest in emerging marketing technology, including the responsible use of AI tools in marketing.
    • Comfortable working in a fast-paced and hands-on marketing environment.
    • Ability to adapt quickly to changing priorities while maintaining a consistently high standard of execution.
    • Strong collaborative approach when working with regional stakeholders and cross-functional marketing teams.
    • Commitment to process quality, operational consistency, and continuous improvement.
    Language Requirements:
    • Japanese: Native level
    • English: Fluent level, with the ability to collaborate effectively with regional stakeholders across APAC and the Middle East

    Preferred Skills & Qualifications

    • Experience supporting webinars, virtual events, or live marketing events.
    • Practical experience using Marketo for campaign builds, audience lists, tokens, workflows, scheduling, or QA.
    • Experience using Salesforce or another CRM platform alongside marketing automation tools.
    • Familiarity with lead management, lead capture, audience segmentation, and marketing-to-sales handoff processes.
    • Experience coordinating third-party vendors or external marketing partners.
    • Exposure to B2B marketing, financial services, fintech, financial intelligence, or technology marketing.
    • Familiarity with campaign operations across multiple countries or regional markets.
    • Interest in marketing automation, process optimisation, and AI-enabled marketing technologies.

    About the Company

    Our client is a globally established financial intelligence and analytics organisation providing risk assessment and data-driven insights to financial institutions, corporations, and governments worldwide.

    With operations spanning more than 40 countries, the organisation has built a strong presence in global financial markets by helping clients access and interpret sophisticated financial intelligence and analytical information.

    The regional marketing organisation supports clients and commercial teams across Asia Pacific and the Middle East, using integrated B2B marketing programmes to connect target audiences with the company's financial intelligence solutions.

    For an early-career marketer, this provides exposure to a mature international marketing function operating across multiple markets, channels, technologies, and stakeholder groups.

    Why You'll Love Working Here

    • Join a globally recognised financial intelligence and analytics organisation with an established marketing function across APAC and the Middle East.
    • Build practical experience across marketing operations, campaign execution, demand generation, event coordination, and vendor management.
    • Gain hands-on exposure to Marketo, Salesforce, marketing automation, and multi-channel campaign execution.
    • Work across email marketing, webinars, digital campaigns, live events, and third-party marketing platforms.
    • Develop an understanding of the complete marketing-to-sales process, including audience segmentation, lead capture, data quality, and sales handoff.
    • Join a collaborative, technology-focused marketing team that values process excellence and continuous improvement.
    • Explore the responsible use of emerging technologies, including AI tools in marketing operations.
    • Gain regional experience supporting campaigns across some of the most dynamic markets in Asia Pacific and the Middle East.
    • Build a strong foundation for a career in B2B marketing, demand generation, marketing automation, or marketing operations.
    • Competitive compensation package.

    Don't Miss Out - Apply Now!

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