Senior Communications and Marketing Officer

Senior Communications and Marketing Officer
NSW Government Department
Contract role | Competitive daily rate | Hybrid work environment

We're looking for a creative and strategic communications professional to help deliver impactful marketing initiatives that inform and engage communities across NSW.

As the Senior Communications and Marketing Officer, you will play a key role in the development and delivery of integrated marketing programs, with a strong focus on visual storytelling and design. This role suits someone who brings together marketing know-how with hands-on graphic design expertise, and thrives in a fast-paced, collaborative environment.

Key responsibilities:

• Develop and deliver end-to-end marketing and communications campaigns across digital and traditional channels

• Design and produce high-quality marketing assets, including presentations, digital graphics, social media content, and printed collateral

• Identify market trends and emerging opportunities to improve audience engagement and campaign reach

• Collaborate with the events team on the design and execution of state-wide campaigns and public initiatives

• Maintain campaign materials and assets, ensuring consistency and alignment with brand and accessibility guidelines

• Monitor campaign performance and audience insights, providing data-driven recommendations for improvement

About you:

• Proven experience in marketing and communications, ideally within government or complex stakeholder environments

• Strong graphic design skills, with proficiency in tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva

• Exceptional written, visual, and presentation communication abilities

• Strong project management and organisational skills, with the ability to manage multiple priorities

• Experience working with brand guidelines and accessibility standards (WCAG)

• A collaborative mindset with a keen eye for detail and continuous improvement

This is a unique opportunity to combine creative design with strategic marketing in a role that contributes to meaningful public outcomes.