Senior Email Marketing Specialist

Job Description

Develop and implement the digital email marketing campaigns, to help lead business strategy and drive future growth as a Front End EDM Developer

• Growth and Development Opportunities
• Hybrid WFH
• Sydney CBD Location

About the Company

A global financial group providing clients with a wide range of services including retail and business banking, wealth management and asset management etc.

About the Role

As a Front End EDM Developer, you will design and develop HTML email communications, within the Salesforce Marketing Cloud platform, across marketing and product campaigns. You will be working in a lead role where you will plan, build, execute, and optimize email and SMS marketing campaigns in collaboration with the Client Engagement team and channel marketing teams across Personal Banking, Business Banking, and Wealth Management businesses.

Responsibilities

• Define the roadmap of initiatives and activities that help increase Client engagement across all digital platforms
• Design and develop HTML email communications within the Salesforce Marketing Cloud platform, across marketing and product campaigns
• Liaison between the Customer Engagement Team and Channel Marketing Team to provide support to the Personal, Business, and Wealth Management divisions
• Provide unique insight into evolving new ways of bringing customer campaigns to life digitally

About You

• 5+ years of experience in executing email campaigns
• Experience building, developing, and managing scaled integrated, data-driven online acquisition campaigns
• Technical knowledge of Marketing Cloud architecture and design
• Experience working HTML/CSS/JavaScript is required
• AMP script and SQL are preferred
• Excellent communication skills and ability to influence and support team members
• Excellent stakeholder management and data analytics skills
• Banking or Financial Services experience desired

Apply Now