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Senior Digital Copywriter

Job Seekers Australia Communications & Marketing Government

Job Summary

  • Parramatta
  • Contract
  • BBBH783191
  • May 25, 2021
  • $600 - $800 pd
Job Description

An exciting opportunity for a Senior Digital Copywriter to join a leading Government Department to work on website migration transformation project.

This leading Government Department is seeking a Senior Digital Copywriter for a 3 month contract based in Parramatta. In this role you will be responsible for supporting the migration of the legacy website to a new website platform, and the introduction of a new self-service customer portal.

Key accountabilities:

  • Digital Content Creation refresh including SEO Copywriting, and writing for all device types (content to be device responsive). Working to update copy to a new tone, and working with existing content authors to refresh content.
  • Developing copy for new self-service portal - modifying out of the box American labels, banners and other content to be specific to the Department.
  • Consideration of SEO Management for new and migrating content.
  • Evaluate web traffic and understand reporting systems like Google Analytics and Adobe Analytics and how to use data to drive audience growth.
  • Review content that's driving traffic and know how to maximize audience and engagement.
  • Managing conflict, preparing a point of view to guide project leaders on content decisions.

Essential requirements:

  • 8+ years of digital content creation experience working on a large scale digital transformation.
  • 5+ years SEO Copywriting.
  • Experience with Google Analytics, Google Ad Manager and Adobe Analytics.
  • Experience with Facebook, Instagram, Linked-In, YouTube and other social media platforms
  • Experience with digital marketing tactics, including SEO best practices, web analytics.
  • Experience with Adobe Audience Experience Manager a plus.

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Consultant Details

Consultant Details

vanessa-wilson
Vanessa Wilson
  • Consultant | Government
  • +61 (0)2 8986 3154
  • vwilson@morganmckinley.com