My Advice:All levels of marketeers should keep in the loop about new trends, developments and technology and don't limit yourself to your discipline or sector of work. You'll end up creating a pool of ideas, inspiration and points of reference that'll help both practically and expand your marketing knowledge.
I joined Morgan McKinley in October 2013 and fulfil the roles of both Global Content Manager and Marketing Manager EMEA.
Within the Global Content role I am the primary contact for Morgan McKinley's global content plan, its planning and execution. This includes close work with various international stakeholders, use of digital marketing, content consultancy, content innovation and research. As the EMEA marketing manager, I work with the managing directors in both offices on realising GTM (go to market) activity.
My background lies in services marketing, particularly with an international outlook. Prior to working at Morgan McKinley I was a marketing manager for an international financial services firm where I specialised in marketing and communications across Europe and the Middle East. I graduated from Aston Business School with a BSc Hons in International Business, French and Spanish and have previously lived and worked in Lille, Paris, Brussels and Seville.