You are visiting this website from:

Marketing executive salaries: Everything you need to know

Marketing executive salaries: Everything you need to know

5 Mins Read | 08-03-2017
Submitted by global_admin on Wed, 03/08/2017 - 09:28
Translation Language
English
Contracting Jobs
Off
Executive Service Article
Off
Press Releases
Off
News
Off
Contains downloadable content
Off

A look at the average salary of a marketing executive, salary trends in recent years and pay ranges across different industries and sectors.

There is a whole host of information online about marketing executives' salaries, what the expected is or average is but it's not really as simple as the one magic number. Understandably salaries will vary according to experience levels, location, company and industry or sector. We've looked at both our own salary data and across the Internet and compiled our findings below.

Salary Trends in Marketing Executive Pay Across Sectors

First of all let’s look at the Morgan McKinley's marketing salary guides from 2014 up until our most recent launch earlier this year. The phrase salary guide and salary survey are often synonymously used in recruitment so here's a good time to point out that these are in fact guides, as the name says. You'll notice in any one of the guides a pay scale for any job role within a range of experience. As a very basic rule the best candidates will earn the higher salary in that tranche but as mentioned above, there are other factors including company size and sector etc. Where possible these are indicated.

Here are the pay scales for entry level marketeers with up to two years’ worth of experience in different areas of the marketing discipline:

Marketing Executive Salary Ranges in Financial Services and Professional Services

Here under FS (financial services) are the ranges you’d expect to see if working in marketing functions in investment management, investment banking, corporate or retail banking, or in the professional services of insurance, legal and consultancy.

Marketing Executive Salary Ranges in Financial Services and Professional Services

0 - 2 YEARS' EXPERIENCE 2017 2016 2014 - 2015
Marketing Generalist £27,000 - £38,000 £25,000 - £35,000 £25,000 - £35,000
PR /
Corporate Communications
£28,000 - £35,000 £28,000 - £35,000 50,000-70,000
Events £27,000 - £35,000 £28,000 - £35,000 £20,000 - £05,000
Internal Communications £25,000 - £35,000 £25,000 - £35,000 £28,000 - £35,000
Digital Marketing £28,000 - £40,000 £28,000 - £35,000 £25,000 - £35,000
Digital Analytics £25,000 - £35,000 £28,000 - £35,000 No data
RFPs £32,000 - £45,000 £30,000 - £40,000 £30,000 - £45,000
Investment Writer £30,000 - £35,000 £30,000 - £35,000 £28,000 - £40,000
DTP /
Presentations
£27,000 - £32,000 £27,000 - £32,000 £20,000 - £30,000
Sales Support £30,000 - £40,000 £30,000 - £35,000 £30,000 - £40,000
Graphic Designer £27,000 - £35,000 £28,000 - £35,000 No data

You may have noticed a minor dip in starting salaries for events marketing. This is simply due to demand and supply - with a influx of more and more would-be events marketeers there’s ever increasing competition for events roles and as such starting salaries have been lower.

Marketing generalists and internal communications marketing executives tend to start on the lower end of salaries compared to other marketing peers. RFPs, investment writers and sales support roles offer higher remuneration to entry level marketeers. These latter require product knowledge and being more technical roles they are harder to fill than generalist positions therefore successful candidates are better financially rewarded.

Marketing Executive Salary Ranges in Commerce & Industry (C&I)

When recruiters refer to commerce and industry, they’re talking about sectors such as FMCG, retail, media, technology, telecommunications, travel or property as opposed to FS or professional services.

Here are the typical pay scales you can expect to find for these roles within C&I.

Marketing Executive Salary Ranges in Commerce & Industry (C&I)

0 -2 YEARS' EXPERIENCE 2017 2016
Marketing Generalist £21,000 - £35,000 £20,000 - £35,000
PR /
Corporate Communications
£21,000 - £30,000 £20,000 - £30,000
Events No data No data
Internal Communications £23,000 - £35,000 £23,000 - £35,000
Digital Marketing £25,000 - £40,000 £25,000 - £40,000
Digital Analytics £21,000 - £35,000 £25,000 - £40,000
RFPs No data No data
Investment Writer n/a n/a
Sales Support £20,000 - £28,000* £30,000 - £35,000

Once in the role for a couple of years, you can expect to see pay rises. Needless to say this depends on the locations, the company and industry in which the marketing executive works. Some companies have a clearly defined career path in which the next stage is a senior marketing executive role, in other small companies the next step may be as a junior marketing manager.

Salary Ranges of Marketing Executives with 3 - 4 Years' Experience

  2017 2016
Role Financial Services & Professional Services Commerce & Industry Financial Services & Professional Services Commerce & Industry
Marketing Generalist £38,000 - £50,000 £30,000 - £45,000

£20,000 - £35,000

£30,000 - £45,000
PR /
Corporate Communications
£21,000 - £30,000 £25,000 - £40,000

£20,000 - £30,000

£25,000 - £40,000
Events £35,000 - £45,000 No data £30,000 - £50,000 No data
Internal Communications £30,000 - £40,000 £28,000 - £40,000 £28,000 - £40,000 £28,000 - £40,000
Digital Marketing £35,000 - £45,000 £40,000 - £60,000 £30,000 - £45,000 £40,000 - £60,000
Digital Analytics £35,000 - £45,000 £35,000 - £55,000 £30,000 - £45,000 £40,000 - £60,000
RFPs £40,000 - £65,000 No data £40,000 - £65,000 No data
Investment Writer £35,000 - £55,000 n/a £35,000 - £55,000 n/a
Sales Support £40,000 - £50,000 No data £35,000 - £55,000 No data
Graphic Designer £35,000 - £45,000 No data £35,000 - £45,000 No data

Our own placement data shows an average salary of £33,000 in 2016 (and similarly £33,625 for 2015) for marketing executive candidates (with up to two years’ experience) placed by our London, Guilford and Crawley offices.

This is considerably higher than the average marketing executive salary according to these sources:

 
Source Average salary
Glassdoor

£25,375 as the national average.
£27,000 as the London average.

Payscale

£22,986 although somewhat confusingly their ‘entry level marketing executive’ has a given average salary of £24,765.

Prospects The HECSU (Higher Education Careers Services Unit) graduate website says ‘Marketing assistants and trainees start on salaries around £17,300 to £19,000.’
National Careers Service States a very wide pay scale from £18,000 to £50,000 depending on experience level with £18,000 to £22,000 as the expected salary for a “starter”. The average salary for Morgan McKinley placements would fall within their experienced level at £25,000 to £40,000.

Of course, in London and the Home Counties salaries will naturally be higher than the national average due to the cost of living and subsequent salary allowances for that.

Want to know about contract rates?

Take a look at expected contract and temporary role rates in financial services and commerce and industry in our latest marketing salary guide.

Check out our latest marketing executive jobs  »

* data only for sales support salaries outside of London in the Home counties (source: Office Support & Secretarial Home Counties Salary Guide )

2021 Salary Guide Calculator

Compare salaries across different locations, industries and areas of expertise.

Find Salaries Find Salaries

Helping Your Business Adapt

Resources to help your business quickly react during challenging times.

Boost Agility
Looking to hire new staff?

Free Consultation - Talk to the Recruitment Experts

Find Staff