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Head of Marketing and eCommerce

Job Seekers Singapore Marketing Consumer & FMCG, Digital & E-Commerce

Job Summary

  • Singapore
  • Permanent
  • BBBH790139
  • Aug 12, 2021
  • S$10-14k pm
Job Description

Morgan McKinley is partnering with a Global Consumer Goods Organisation to identify a Regional Head of Marketing and eCommerce.

Strategic Marketing

  • Collaborate closely with cluster ASEAN senior leadership to develop marketing and brand strategy to drive the awareness of the brands in the ASEAN Market
  • Develop annual marketing and brand plans to achieve defiend business goals
  • Define optimal marketing mix to drive targeted market segments through analysis of market data and business environment
  • Cooperate with the ASEAN/Local sales team to align on strategic goals to define clear actions points
  • Manage the overall marketing budget with clear priorities of investment areas and A&P requirements

e-Commerce Sales Management & Strategy

  • Strategize and implement e-commerce sales strategy to achieve the ASEAN business objectives
  • Conceptualize pricing strategies to maximize turnover and profitability
  • Develop relationship with key partners to develop the business
  • Analyze market trends, consumer behavior and competitor activities and maintain competitors' benchmarking constantly

Consumer Marketing

  • Lead the acceleration of digital marketing which targets the defined audiences
  • Coordinate and excute 360 marketing activities/campaign as per the annual marketing plan
  • Drive brand segmentation to profile the right target audien to create brand differentiation


  • Bachelor of Business with a Major in Marketing or Communication
  • Minimum of 8-10 Years of experience in Omnichannel Marketing and/or Brand communication
  • At least 3 years of leading a team with minimum of 3 years in a regional role
  • Experience in working/collaboration with e-commerce e.g., D2C or Pure Players
  • 360 Marketing Communication (ATL, BTL and Digital)
  • ASEAN/Local cultural understanding

To submit your application for the opportunity, please click on the "Apply Now" button.

Please note only shortlisted candidates will be contacted.

Lucas Benjamin WATT

EA Licence No: 11C5502 | EAP Registration No: R1434417


Consultant Details

Consultant Details

Lucas Watt
Lucas Watt
  • Manager | Commerce and Industry Recruitment
  • +65 6818 3157