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2018 Marketing Salary Guide

Marketing Salary Guide

Written by Daniel Cooper
Jan 31, 2018

Marketing salary ranges in Singapore in banking and financial services, pharma and medical devices, consumer goods, technology and digital marketing.

Marketing Salaries in Banking and Financial Services Salary Range
Regional Head of Marketing - Executive Director (20 + years) $360k - $550k
Head of Marketing - SVP/ Director (15 + years) $260k - $320k
Senior Marketing Manager - VP (12 + years) $120k - $200k
Marketing Manager - AVP (8 + years) $90k - $120k
Associate (5 years) $50k - $80k
Marketing Salaries in Pharmaceuticals and Medical Devices  
Director/ Senior Director (15 + years) $230k - $320k
Business Unit Head - Regional (10 + years) $180k - $260k
Associate Director (10 + years) $160k - $250k
Marketing Manager (6 + years) $90k - $160k
Senior Product Manager (6 + years) $100k - $170k
Product Manager (5 + years) $80k - $120k
Product Manager (3 - 5 years) $60k - $90k
Product Specialist/ Executive $40k - $60k
Marketing Salaries in Consumer Goods  
Director/ Senior Director (15 + years) $230k - $320k
Business Unit Head - Regional (10 + years) $180k - $260k
Associate Director (10 + years) $160k - $250k
Trade Marketing Director (10 + years) $120k - $220k
Brand Marketing Manager (6 + years) $90k - $160k
Trade Marketing Manager (5 - 8 years) $90k - $160k
Product Manager (5 - 8 + years) $60k - $120k
Product Specialist/ Executive $40k - $60k
Marketing Salaries in Technology  
Vice-President / President (20 + years) $230k - $320k
Director/ Senior Director (15 + years) $160k - $250k
Associate Director (10 + years) $120k - $180k
Senior Marketing Manager (8 + years) $90k - $135k
Marketing/Field Marketing Manager (5 + years) $66k - $100k
Digital Marketing Salaries  
Digital Marketing Director (> 15 years) $220k - $350k
Assistant Director - Digital Marketing (11 - 15 years) $160k - $230k
Senior Digital Marketing Manager (11-15 years) $100k - $160k
Digital Marketing Manager (8 - 10 years) $80k - $1203k
Digital Marketing Executive (up to 7 years) $60k - $90k

Commentary on Marketing Roles and Remuneration in Singapore for 2018

Much like last year, in 2018 employers shall be looking out for strategic marketers who are also sales-savvy and commercially driven. There has also been a demand for marketers who are strong in lead generation campaigns, familiar with programmatic marketing and marketing automation systems such as Marketo and Eloqua etc. 

Due to the high demand in Singapore, the talent available is insufficient and as such salaries are expected to increased by 10%-15% in 2018.

2020 Salary Guides

View the latest salary guide for recruitment insights, expected salaries and contract rates for professional roles in your region.

View salary guides
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