When Google gets involved in something as big as job search, we all know that means big change is coming. Before we get deeper into what change that might bring to your business and how you attract new talent, let’s look into what Google for Jobs actually is.
What is Google for Jobs?
Google for Jobs is Google’s tool to help job seekers find open positions fast and easy and it is part of Google Search. This is how Google describes its new feature:
“Google brings together job postings from across the web, whether they’re on websites run by small businesses or job sites with thousands of listings. This helps job seekers find their next job directly in Search.”
This means that job seekers can now easily apply for jobs through Google’s own job search tool.
How does Google for Jobs work?
Google for Jobs lists all available jobs using an advanced search feature for the user to review. To use this feature, all you have to do is type in your query into Google Search, press enter and you will be given a list of jobs that match what you typed into Google. It’s pretty straight-forward and simple. Google, as opposed to other job sites, like Indeed or Monster, uses its own technology to power the job search listings.
The jobs you will see are collected from different job sites. Job search sites such as LinkedIn, Monster, Facebook, CareerBuilder and Glassdoor have already partnered with Google. Indeed has not partnered up with Google yet.
Example of how Google's job search function looks like:
If you’re now going ahead trying to type in your job title in Google Search and you don’t see any difference or can’t find this new feature, it’s because Google for Jobs hasn’t launched world wide yet.
Important: Google for Jobs is not a job board! Recruitment agencies are not posting directly to Google or paying Google for classified ads.
At the bottom of each job, you will see more information about the company as well, like Glassdoor reviews. So make sure you have a strategy for your employer branding in place as well.
Google for Jobs shows you all the job boards that have the position listed, which is useful for candidates who might already have a profile with one job listing page but not another.
Where is Google for Jobs available?
Google for Jobs was first launched in the US in 2017 and has since gone live in Canada, Spain, India, parts of Africa and in the UK.
How to post jobs on Google for Jobs?
Nothing is impossible, as long as you have the data you need. If you’re a recruiter or hiring manager wishing to make your job easier by using Google for jobs, make sure you fill out all the data Google needs. Leave no input field behind.
It’s critical you fill out:
- Role title
Clean and clear, no ninjas and wizards please. Also, the more specific the better: full stack developer vs. developer.
Make sure the address is correct if an office has multiple location
We all know there’s a lot of debate on the topic of publishing salaries in job ads. However, Google factors salary into their guidelines, so the pros would outweigh the cons in this case. We are also seeing a trend in creating more “racicially transparent job ads” which also favor publishing salaries in job descriptions.
- Job Description
A good job description will make you stand out to high quality candidates. Your job description should not be the same as the job title but should include responsibilities, qualifications, skills, working hours, education and experience requirements.
- Employment type
Make sure to clearly state whether this is a full-time, part-time, casual, temporary or contract position
The below requirements are not specifically recruitment or hiring specific, but something really everyone needs to be aware of when posting any type of content online:
- Optimise for mobile:
If your content is not optimised to show easily on mobile, you will get penalised. Google knows that the world searches on mobile, so not creating an experience that works on all devices, will not work in your favor.
- Clean URLs
A URL should be clean, meaning if you were to see only the URL of a website, you should be able to tell what the content on that website is all about.
As a reference, this is a “dirty URL” www.example.com/news?page=1234&year=2009
This would be a clean one: https://www.morganmckinley.com/find-staff
- User Experience
Don’t make the user think too much. Make your information easily accessible. Making a user click through 19 times to get to your “jobs section” is not a good UX.
How can you get your job listings on Google for Jobs?
For Google to be able to pull the data from your site, you will need to implement the correct schema mark up on your website. The correct scheme to use for this is “Job posting”. This is something your web developer should be able to implement for you.
While Google for Jobs might not have launched in your country yet, it certainly is in the making. So, taking the right steps now to get your job ads in front of your best candidates at the time they are searching for jobs, is something you need to start thinking about sooner rather than later.