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All levels of marketeers should keep in the loop about new trends, developments and technology and don't limit yourself to your discipline or sector of work. You'll end up creating a pool of ideas, inspiration and points of reference that'll help both practically and expand your marketing knowledge.
I joined Morgan McKinley in October 2013 in the UK and EMEA marketing team as a marketing exec becoming Marketing Manager UK & EMEA a year later working with the managing directors in the UK, French and UAE offices on realising GTM (go to market) activity.
In 2015 I moved into the newly-created global content role becoming the primary contact for Morgan McKinley's global content plan, its planning and execution. This includes close work with various international stakeholders, use of digital marketing, content consultancy, content innovation and research. The role has now evolved very much on the content consultancy part and alongside the global projects I run I also advise and consultant with each local market and with our new Hub on campaigns.
My background lies in services marketing, particularly with an international outlook. Prior to working at Morgan McKinley I was a marketing manager for an international financial services firm where I specialised in marketing and communications across Europe and the Middle East. I graduated from Aston Business School with a BSc Hons in International Business, French and Spanish and have previously lived and worked in Lille, Paris, Brussels and Seville.