As a marketer, it can sometimes feel difficult to sell yourself in an interview.
You have all the skills and experience required for a role but you find yourself trying to explain to a potential employer the types of campaigns that you have run in the past and trying to use words to describe visual campaigns which, let's face it when you describe them they just do not sound as impressive. With this in mind, it is easy to see why sometimes potential employers find it difficult to see how a candidate may not be the right fit for their company or product.
For this reason, I always recommend that marketing candidates at all levels create and continuously rework their portfolio as your CV is your experience and your portfolio is what you can bring to interview as the proof of your work.
Here are my top tips for creating your marketing portfolio:
Tell a story
Your portfolio should tell a story about you as a marketer and your achievements. Before starting your portfolio take the time to think through your career and about different projects and campaigns that you have worked on. You will be amazed at how much you have done throughout the years but also what you forget about until it comes time to start putting your portfolio together
Make sure that your portfolio has structure and is fluid. Remember that you will be talking and guiding a potential employer through this so you want to ensure that you have it structured in a way that is easy to understand and that works for you. Also keep in mind that you may be required to submit a portfolio to future employers along with your CV for some positions so let your portfolio be self-explanatory.
The perfect mix
Choosing work to put into your portfolio can be difficult as sometimes we can be very protective over campaigns and find ourselves wanting to include everything. Less is more try to keep your portfolio limited to six samples of your best work and mix this between different types of campaigns. You can always tailor this for specific roles.
As with everything from your CV to interview prep, showing your potential employer what value you will add to their organisation is vital. Your portfolio is a perfect way to do this, use your portfolio to show your employer how you will add value to their organisation whether it be through showing previous campaigns that you have worked on that have grown company revenue or product re-branding, ensure that anything you have done in the past is being showcased
Once you have chosen your content and put your portfolio together then it is just a matter of maintaining and making any slight adjustments for specific roles. Then hopefully you will be one step closer to your dream job.
For further career advice or to discuss current opportunities, please feel free to contact me on my details below: