2019 salaries for Marketing professionals such as Digital Marketing Executive, PR Manager & E-commerce Executive
- General Marketing
- Digital Marketing
- Commentary on Marketing Roles and Remuneration in Ireland for 2019
- 2019 Workplace & Hiring Trends Survey
General Marketing | Cork (€)
|Consumer Insights Manager||45,000||60,000||50,000|
|Assistant Brand Manager||38,000||45,000||40,000|
|Demand Generation Specialist||45,000||70,000||50,000|
|eCommerce Operations Manager||75,000||100,000||90,000|
|eCommerce Merchandising Manager||45,000||55,000||50,000|
|eCommerce Marketing Manager||45,000||55,000||50,000|
|eCommerce Key Account Manager||40,000||50,000||45,000|
|eCommerce Data Intelligence||40,000||50,000||45,000|
|eCommerce New Retail Manager||45,000||55,000||50,000|
Digital Marketing | Cork (€)
|Digital Marketing Executive||30,000||40,000||35,000|
|Digital Marketing Manager||45,000||60,000||50,000|
|Digital Marketing Director||80,000||100,000||90,000|
|Digital Planning Director||80,000||100,000||90,000|
|Digital Planning Manager||45,000||60,000||50,000|
|Social Media Manager||45,000||60,000||50,000|
|Social Media Monitoring Analyst||40,000||50,000||45,000|
|User Interface Manager||45,000||60,000||50,000|
|Web Content Manager||45,000||60,000||50,000|
|Digital Business Analyst||45,000||55,000||50,000|
|Digital Product Manager||45,000||65,000||55,000|
|Digital Strategy Manager||45,000||65,000||55,000|
|Digital Project Manager||40,000||55,000||50,000|
Overview of 2018
Overall, 2018 was a strong year for marketing, with more and more companies investing in the marketing aspect of their business. There was an increased confidence in the market, with some companies hiring for marketing roles for the first time. As well as this, marketing departments in larger companies and multinationals continued to expand their teams, taking on new roles such as ‘’Marketing Analyst’’ and professionals with technical marketing experience.
Towards the end of 2018, there was an increase in the number of brand marketing roles in various sectors, namely Consumer Electronics, FMCG and Insurance. Brand marketing roles in general are continuing to emerge as a dominant force within the Cork marketing sphere. Demand for communications professionals from the fuel and energy sector was also a stand out area in Cork with Communication Executive and Marketing Manager roles were present in both. There was also an increase in the number of digital marketing roles with FDI clients and software companies. It was certainly a candidate driven market this year, with a lot of emigrants returning to Ireland from overseas locations such as the UK, Australia, New Zealand and Dubai, in turn bringing with them a wealth of international experience and industry knowledge.
Brand marketing emerged as an integral area in 2018 with companies putting more focus on brand identity and brand development strategies represented at market level by clients undergoing business expansion and transformation. The role of the Brand Manager has so too evolved and is now a popular role among marketing professionals.
In Demand Roles
Demand continued for Marketing Executives in 2018 to further support the marketing function as business expanded. We saw a demand for Communications Executives to support Senior Communications Managers, driven by companies working on expanding their communications function. Digital transformation is continuing to drive change and evolve the marketers role with the demand for Digital Account Managers in 2018 to further support company growth and business change. Continuing with the trends in digital marketing a Head of Demand Generation is a role which appeared more frequently in 2018, as an additional support resource for marketing departments.
In Demand Skills
Each marketing vertical has differing in demand skills, with the brand side of things focusing on product development, agency management experience, events experience, content creation and sponsorship. In regards to sales and marketing; sales figure reporting, consumer research, market research, trade show coordination, website and social media experience are all in high demand. For the more communications focused roles, employers are looking for those skilled in content development, social media, managing marketing and promotion campaigns, GDPR compliance, CSR, sponsorship and website management. As mentioned above, employers hiring for Heads of Demand Generation would be looking for technology skills, full digital capabilities, lead generation experience, brand promotion, PR Management, P&L management, B2B software experience, experience with webinars, whitepapers and copywriting. The most popular qualifications among professionals are marketing degrees, digital marketing degrees and marketing masters (e.g. Michael Smurfit MSc in Marketing).
Market Developments & Workplace Trends
There is potential that given Brexit we will see some highly skilled Irish marketing professionals return home and are set to return home with a range of in demand skills sets. GDPR implementation means that all managerial marketing and communications professionals need to be fully compliant and so need to be informed and skilled in this area.
To maintain a competitive edge, companies are having to become more open to flexible working if they are to retain and attract top talent. This includes more flexitime and working from home opportunities which are very important to professionals with young families in particular. The most common benefits on the market are flexitime, work laptops, mobile phones, pensions and health insurance schemes, while some companies are even offering company cars.
There was a significant sea of change in 2018 in the marketing sector with many companies increasing marketing spend and prioritizing marketing activities in comparison to previous years where the marketing function was perceived as somewhat of a luxury. In particular within the growth of the social and digital space, organisations are acknowledging the need to have a presence in regards to this, and so as mentioned above, more and more digital marketing roles are opening up. This has resulted in it being very much a candidate driven market. Professionals are looking for innovative, forward thinking and culturally progressive organisations/teams to align themselves with. It is therefore proving difficult to attract candidates to companies that are not leading the way in terms of innovation or change or that present themselves to be emerging ‘great places to work’.
Predictions for 2019
Looking towards 2019, the future is set to be buoyant for marketing in Cork. In particular with larger marketing teams expanding and hiring in personnel for newly created roles within the analytics and digital space. Smaller companies are also seeing the importance of the marketing function within their business, as mentioned above this is no longer a luxury but a necessity.
Brexit and GDPR will continue to impact marketing - Brexit in the form of Irish professionals returning home from overseas and GDPR as it will require professionals to have a knowledge of this area and bring this with them to their next role. The growth of digital and the advancement of technologies can also only mean positive things for an already buoyant sector.
Advice for Employers
As the current market is a candidate driven one with plenty of opportunities for professionals, it is important for hiring managers and employers in general to engage quickly and to move the process along efficiently to keep professionals engaged. Consider the brand you are putting forward and how your organisation is perceived is crucial in regards to talent attraction here.
Advice for Jobseekers
Researching a company thoroughly can save valuable time and effort in your job quest. One question which comes up time and time again in an interview is for the interviewee’s opinion of the companies marketing presence itself, teamed with suggestions of how this could be improved or evolved. It is vital for all marketing professionals to have a general idea of this before heading into an interview for any role such as the ones outlined above. The future is most certainly bright and full of opportunity for marketeers in 2019.