Kate Scott, Head of Digital Marketing, IBM Australia and New Zealand discussed the steps that are essential for developing and implementing a successful communications strategy.
Nowadays it is no longer sufficient for companies to simply create interesting content and share it with their audience if they are to lead in their market.
Implementing a successful communications strategy is key, for companies to build a long term relationship with their audience and achieve business objectives. For that, it is crucial to follow a step-by-step approach that will help you consider a range of important factors including consumer behaviours/ needs, market conditions, content, communication channels and performance.
Eventually, to achieve success, companies need to stay close to their audience by building a successful two-way dialogue.
This webinar covers:
- Delivering on expectations
- Factoring in context
- Creating conversations
- Measuring the performance
About the speaker
Kate Scott - Head of Digital Marketing, IBM Australia and New Zealand
Kate Scott is a Digital Marketing professional with a keen interest in technology, new media, UX design and effective communication strategies. Kate is currently Head of Digital Marketing for IBM Australia and New Zealand. Throughout her career, Kate has acquired extensive knowledge and experience in Digital Marketing and Communications across various sectors including Technology, Telecommunications, Media, Retail, Education and more. Kate also taught Digital Marketing to a postgraduate unit at HKU.
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