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2018 Marketing Salary Guide

Written by Mai Wakasa
Feb 14, 2018
Submitted by Mai Wakasa on Wed, 02/14/2018 - 08:36

View Morgan McKinley's salary guide for marketing professionals across digital marketing, E-commerce, PR/communication.

  Basic Salaries
(¥ Million Per Annum)
Role: Specialist/Executive Manager/Sr Manager Director/Sr Director
E-Commerce 5 - 7 7 - 12 12 - 20
PR/Communication 5 - 7 7 - 12 12 - 20
Digital Marketing 5 - 7 7 - 12 12 - 20
Marketing 5 - 7 7 - 12 12 - 20
 
Commentary on Marketing Roles and Remuneration in Tokyo for 2018

The fashion and apparel industry had significant organisational restructuring in 2016 and 2017. Hiring in this sector was primarily limited to replacements. The exceptions were the tobacco industry who launched their electronic cigarettes successfully, and FMCG. 

There was continued growth in marketing roles and a increased demand for digital roles such as e-commerce. We anticipate demand for digital functions to continue into 2018.