
Birds Eye is one of the UK’s largest and best loved
grocery brands, selling to over 4 million UK consumers
daily. They offer a diverse range of quality frozen food
products - fish, poultry, vegetables, meals, red meat and
potatoes, as well as savoury bakery categories.
The company has dedicated a significant sum in the launch
of category-leading new product development; an ongoing
commitment which has seen huge success with new launches
- Omega 3 Fish Fingers, Salmon Fish Fingers and the
‘Simply’ range.
With the launch of the £1.4 million ‘Make Your Pound Go
Further’ campaign in conjunction with the UK’s leading
retailers to offer £1 deals across a range of it’s most
iconic products in 2009, and sponsorship of Ant & Dec’s
Saturday Night Takeaway for the second year running, Bird
Eye is keen to communicate the brand’s core values and
support their position as a family tea time favourite.
Despite the enormous size of the Birds Eye brand, their
culture is more akin to that of a smaller business,
promoting a more personal approach with an emphasis on
being motivated and dynamical.
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