Birds Eye is one of the UK’s largest and best loved

grocery brands, selling to over 4 million UK consumers

daily.  They offer a diverse range of quality frozen food

products - fish, poultry, vegetables, meals, red meat and

potatoes, as well as  savoury bakery categories.
 

The company has dedicated a significant sum in the launch

of category-leading new product development; an ongoing

commitment which has seen huge success with new launches

- Omega 3 Fish Fingers, Salmon Fish Fingers and the

‘Simply’ range.

With the launch of the £1.4 million ‘Make Your Pound Go

Further’ campaign in conjunction with the UK’s leading

retailers to offer £1 deals across a range of it’s most

iconic products in 2009, and sponsorship of Ant & Dec’s

Saturday Night Takeaway for the second year running, Bird

Eye is keen to communicate the brand’s core values and

support their position as a family tea time favourite.
 

Despite the enormous size of the Birds Eye brand, their

culture is more akin to that of a smaller business,

promoting a more personal approach with an emphasis on

being motivated and dynamical.