
Founded in 1972 by Stephen Marks, French Connection set
out to create well-designed fashionable clothing that
appealed to a broad market.
French Connection now offers a fashion-forward clothing
range with a quirky spin on design, priding itself on
quality and affordable prices.
Having established a strong core clothing business,
through unique design and a true sense of style the
company has, over recent years expanded its portfolio
into exciting new areas including men’s and women’s
toiletries, sunglasses and opticals, watches and shoes.
Driven by innovation and change, the brands strength lies
in balancing new and exciting ideas with the basic
promise of quality and affordability, established when
the company was founded. Throughout this expansion and
diversification the principles have remained the same;
design-led products presented in a unique and innovative
way.
Stores across the globe are designed to be a true
extension of the brand whilst being relevant to their
local surrounding, so all elements including staff and
store design work together to create a shopping
environment which is all part of the French Connection
experience. Retaining the clean, minimalist simple
signature look that French Connection has made its own,
the stores provide an environment where the product takes
centre stage. Advertising forms an integral part of the
environmental concept in store and large graphics form
the backdrop for many of the fittings and fixtures
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