Founded in 1972 by Stephen Marks, French Connection set

out to create well-designed fashionable clothing that

appealed to a broad market.

 
French Connection now offers a fashion-forward clothing

range with a quirky spin on design, priding itself on

quality and affordable prices.
 

Having established a strong core clothing business,

through unique design and a true sense of style the

company has, over recent years expanded its portfolio

into exciting new areas including men’s and women’s

toiletries, sunglasses and opticals, watches and shoes.

Driven by innovation and change, the brands strength lies

in balancing new and exciting ideas with the basic

promise of quality and affordability, established when

the company was founded. Throughout this expansion and

diversification the principles have remained the same;

design-led products presented in a unique and innovative

way.
 

Stores across the globe are designed to be a true

extension of the brand whilst being relevant to their

local surrounding, so all elements including staff and

store design work together to create a shopping

environment which is all part of the French Connection

experience. Retaining the clean, minimalist simple

signature look that French Connection has made its own,

the stores provide an environment where the product takes

centre stage. Advertising forms an integral part of the

environmental concept in store and large graphics form

the backdrop for many of the fittings and fixtures